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Branding and Communication (Assistant to Officer)

Key Responsibilities:                                                                                                                                                                        

• Monitor and ensure brand consistency across all marketing platforms.
• Develop and implement branding guidelines.
• Collaborate with cross-functional teams to create and execute marketing campaigns.
• Develop targeted marketing strategies for different customer segments.
• Conduct market research to assess brand positioning and customer perception.
• Analyze brand performance metrics and track KPIs.
• Manage the brand’s digital presence, website content, and social media initiatives.
• Develop content strategies for social media, email marketing, and digital channels.
• Oversee brand-related content, design, and communication efforts.
• Craft press releases, media statements, and internal communication materials.
• Build and maintain relationships with media, press, and key stakeholders.
• Plan and coordinate PR activities, corporate events, and sponsorships.
• Develop and implement crisis communication strategies.
• Monitor brand mentions and handle PR risks proactively.
• Ensure internal communication aligns with brand values.
• Support employer branding initiatives.

Job Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, Brand Management, or a related field.
• Proficient in developing web applications using at least one popular web framework.
• Minimum of 2-5 years of experience in brand management or a similar role, ideally within a PSO, financial services, or technology company.
• Proven track record of developing and implementing successful brand strategies.
• Experience managing brand positioning and ensuring consistent brand messaging across all channels.
• strong understanding of brand development and marketing strategies.
• Proficient in digital marketing, including SEO, SEM, and social media marketing.
• Ability to analyze market trends and customer insights to drive brand strategy.
• Strong written and verbal communication skills for content creation, internal communication, and external presentations.
• Proficiency in tools like Google Analytics, Adobe Creative Suite (Photoshop, Illustrator), Canva, etc
• Experience with market research and ability to analyze data to adjust strategies.
• Ability to work with cross-functional teams, including marketing, design, and product teams, to execute branding initiatives.:
• Creative and innovative with the ability to think strategically.
• Strong leadership skills with experience managing teams or projects.
• Detail-oriented with a strong focus on brand consistency and quality.
• High adaptability to rapidly changing market conditions and business needs.
• Excellent project management skills with the ability to juggle multiple priorities and meet deadlines.
• Experience in managing social media accounts, digital content, and campaign execution.
• Knowledge of brand performance tracking tools and reporting.

Application Process:

• Deadline: Applications must be submitted no later than April 30, 2025